CHOICE MAPPER
YOUR INNOVATION CONSULTANT
- Break down problems like an expert
- Put theory into practice using AI
- Searches through industry best practices
- Discover solutions in minutes
Learn more about
The Think Bigger Method
The Think Bigger Method is a framework that draws on decades of Sheena Iyengar’s pioneering research on choice and innovation to help organizations and individuals make more informed, strategic decisions. By applying the Think Bigger principles, businesses can navigate complex decisions, unlock new avenues for innovation, and create sustainable competitive advantages.
The Book
How to innovate
In the award-winning book Think Bigger: How To Innovate, discover a revolutionary framework for transformative innovation.
Choice Mapper
AI-Powered ToOl
Combine Think Bigger method with AI to uncover innovative solutions, expand choices, and future-proof your strategies in today’s dynamic landscape.
Stay in the Loop
Get the latest updates, insider news, and exclusive announcements sent straight to your inbox.
About Sheena Iyengar
Sheena S. Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.